No Spec Work - Rewarding Creativity Properly

April 6, 2009

Video Commercials Can Be a Great Benefit when Marketing Your Business

These days, as various firms & CEOs are looking towards web video sites as places to upload content to grab the attention of their clients, it is vital to tell between the basic elements of utilising web video advertising channels.

Here are some important bits & pieces you ought to be acquainted with before you begin to distribute corporate videos on online video sites.

All the time attempt to use videos that presents value added content to your audience - Numerous business people mistakenly think you can simply put any brand of advertisement on a video portal, but nothing could be closer from the truth. Every video should deliver some valuable material to the target market, or start topic of debate.

Undertake some degree of market research on the video portals before circulating your very 1st video - It’s a brilliant idea to assign some time putting your market’s important keywords into the search engine on the site, in order to discover what related professional videos are currently out there. Next make sure you have written down the profile names of the most successful users in your niche. Maybe later on you can make a joint venture or have some kind of partnership with these people.

It is important to take into consideration that each video website has a community built into it - Therefore you should respect the other members and it’s recommended that you write positive remarks about your rivals’ videos. Primarily you must be a member of the society, contributing advice, ideas etc. And only then should you judge yourself as being a video marketer & begin to broadcast your very own videos and merchandise.

Commit yourself to developing several videos - You should have an obvious strategy for creating and circulating numerous corporate videos. If not, your businesses page on the video websites will give the idea of being blank if it only has one video to see. As a result, make extra time preparing the creation of a sequence of short format promotional videos, rather than only one significantly lengthy video.

Internet video marketing is one of the most efficient & quickest means of promoting your company at present. Vidify offers corporate video production services and knowledge for a selection of online media activities.

May 23, 2008

Article Writing Errors

Filed under: Living With Publishers @ 12:30 am

Having trouble writing articles? Here’s my list of some
common mistakes that writers make.

Not being a writer - This is the number one mistake that
writers make. If you are a writer, then you had better be
writing. You cannot publish what you don’t write. Don’t talk
about what you are going to write, don’t discuss your articles
before writing them, and don’t spend endless hours trying to
find people to purchase your articles. Just write: query
letters and articles. Write them fast and furious. That’s
what a writer does.

Not writing constantly - If you call yourself a writer, then
you had better be writing. In fact, you should be writing
constantly, every single day if you can. What do you write?
Write an article on something, anything, that you feel you
can write about.

Giving into writer’s block - You can defeat writer’s block.
You are a writer, so write. Can’t write? Just start writing
and don’t worry about what comes out.

Re-writing too many times - Some writers like to edit and
rewrite an article over and over again. Personally, I write
a pretty good article the first time and one quick edit
usually finishes it up. Some people need a few more edits.
But don’t over edit. Your job is to communicate words
and concepts on paper, not edit them to death.

Not editing enough - No matter how good your first drafts are,
be sure and look it over at least once for spelling mistakes
and grammar errors.

Plagiarizing - It’s perfectly okay to get ideas from other
articles, books, movies, and even television shows. It’s not
okay to steal another writers work, and it’s also not
acceptable to paraphrase an article. You can quote from other
sources (this is called “fair use”) but you cannot make
other’s work your own.Talking about an article before writing
it - I know of very few people who can talk about an article
concept with another person and then successfully write that
article later. Writing is communicating on paper (or on a
computer), not talking about what you want to write.

Asking people if your writing is “okay” - If you are taking a
class in writing, then this is a fine thing to do. Otherwise,
I wouldn’t bother trying to get criticism from anyone except
a professional editor. Before I learned this lesson, I
stopped writing more articles than I can count simply because
of others tearing my work apart. Now, I don’t ask for or
accept criticism on my works, unless it’s from a professional
editor to whom I am attempting to sell one of my articles. It
is acceptable to get criticism from one’s agent, as that is
one of the tasks that an agent is paid to do.

Worrying about what to write about - Don’t worry about what
to write: just write. That’s what writers do, they write.
There is no need to waste time to find a subject or something
that will sell or anything else. Just pick something you know
well and write about it.

Not using query letters - If you really want to get your
articles published, you need to be sending out dozens of query
letters every single day. How is this done? Simply pick up your
most recent copy of Writer’s Market, pick a magazine or other
publisher, think of an idea they might be interested in, and
write a letter pitching that idea to the magazine (or other)
editor. Be sure to follow the guidelines given by the magazine
(you can get this from Writer’s Market, on the web or by
sending a request to the publication). You may only get one
bite out of a hundred, but if you don’t ask you won’t get any
at all.

Why use query letters instead of writing articles? Writing an
article can take a significant amount of time. It’s wise to
find an editor who is at least marginally interested before
taking the time to write a full article. Query letters must be
written fast and often to be effective.

Writing in someone else’s style - You are a unique individual
with your own talents, faults, goals, objectives, abilities
and characteristics. You also have your own unique writing
style. Be yourself when you write; if you are someone else
(and you write like someone else) you will never make the big
times. This does not mean you shouldn’t experiment with
different writing styles; it means you should make each style
your own as you write.

Asking other writers for advice - This is fine if you are
taking a class taught by a writer. In most other instances,
unless the writer is a good friend, you have to understand
that other writers are competitors. Unless they are very
ethical, it’s very likely they may be trying to discourage you
or move you away from their own preferred market.

Keeping poor records - Create a record-keeping system and
stick to it. There is little more embarrassing (or time-
wasting) than sending out the same article twice (or more) to
the same editor who rejected it the first time.

Not treating writing as a business - Keep good records of
expenses and income, and treat it all as important and vital.
You have to pay taxes and you may need to account for any
money. Also, expenses (and even your home office) are often
write-offs on taxes.

Not checking facts and doing proper research - Getting a fact
wrong now and again won’t kill you, but it does effect your
credibility. Get major facts wrong too often, and you may find
that you cannot sell anything anymore.

Not handling copyright infringement - If someone steals your
work without compensation, handle it fast and efficiently.
Talk nicely, then not so nicely, then call in the lawyers.
You own the copyright, so enforce it.

About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets
at http://www.internet-tips.net - Visit our website any time to
read over 1,000 complete FREE articles about how to improve your
internet profits, enjoyment and knowledge.

May 12, 2008

Personally Yours

Filed under: Living With Publishers @ 1:17 pm

When was the last time you picked up a pen and wrote a letter in long
hand? Grainy, silky or just plain vanilla, I miss the feel of personal
correspondence. In looking through some old photographs and family
memorabilia, I came across a poem my mother sent me when I was
working overseas. While holding the yellowed paper in my hands, I had
an overwhelming sense of her presence. I wasn’t simply reading her
words; I was hearing her voice.

Our family lived near the ocean and as a child I loved wandering off the
beach and meandering along the boardwalk. On the back of a faded
photo of a beach outing, my father had written in his unique calligraphic
style, “We removed 13 splinters from Suzy’s feet.” I immediately relived
being carried off in my father’s arms to the first aid station where I
ate enough Tootsie Rolls between wailings to overshadow any negative
aspects of the foot surgery. And I remembered what a terrific swimmer
he was.

I still have my older brother Bobby’s letter sent while he was waiting to
be shipped out from Okinawa to Japan during World War II. The enemy
was unyielding, the invasion force was huge and not many GIs were
expected to survive the first wave on to the beaches. But true to his
nature Bobby didn’t want us to worry. His letter was upbeat with funny
doodles. By the time we received the letter the U.S. had dropped atomic
bombs on Hiroshima and Nagasaki signaling the end of the war. My
brother went to Japan as an occupier, not an invader, and he lived to tell
his story. These intimate moments are the stuff of life that connect us to
each other; they give us a real sense of our own history. For our Iraq and
Afghanistan GI’s, email is a blessing, but without the smell of the
stationery.

Today we live in a no touch world. Send an electronic greeting card or
an email, instant message a friend with all those blah, blah acronyms
on to the next multi-task. We’re too busy for personal notes. It’s so much
easier to be personally disconnected, while remaining impersonally
connected to a faceless impersonal world. Not only has writing by hand
passed into history, sadly there is a definite disconnect between
humans in all areas of life. We complain about the rudeness in our
society, but it is precisely this disconnectnot having to look someone
in the eye or confront them on the phonewhich encourages the
rudeness. Never having to say I’m sorry is b-s. It lets us off the hook of
responsibility for our actions. We’re too busy to be civil; we’re on to the
next multitask.

Speaking of multi-tasking, I saw a commercially successful young
couple on television reveling in the fact that they each work 80 to 100
hours a week. They are so in love with their jobs they never take a
vacation; they’re never without their cell phones and Blackberries. On
trains, planes and automobiles, how many folks do you see that
are not electronically tethered or otherwise digitally occupied? Ask them
what color the flowers are and they cannot tell you.

Consider what humans would look like millennia from now if hearing
and seeing were the only senses that developed. We could “evolve” like
the subject of a science fiction story I read as a child. Absent arms and
legs, the protagonist was an enormous brain with tiny holes for ears and
eyes. That’s a bit of a stretch, but you get my drift. It’s easier to plug in
and zone out rather than deal with the demands of 21st century life.

Technology frees us to sit back and let someone else, or
something else, do what our arms, legs and brains are naturally
programmed to do. Unfortunately, while we are enjoying the remarkable
attributes technology brings into our lives, we are being blindsided by
the scum of society that use technology to lie, cheat, scam or lure our
kids into places we don’t want them to gofor example, pornography. In
an interview with serial killer Ted Bundy just before his execution he
stated that unless society deals with pornography, “lots of kids…are
going to be dead tomorrow.” Bundy told his interviewer that every killer
he knew through the prison grapevine had been influenced in childhood
by pornography. What a chilling thought.

Technology is moving faster than we can imagine. We can only hope
the decades to come will bring more planet friendly ways of living with
each other and our trains, planes and automobiles. Plugging in needn’t
mean zoning out. It’s our responsibility, our duty to be aware, be very
aware
of what is happening around us. The more aware we are the
more apt we are to get the government we need and the quality of life
we deserve.

“Simplicity-Courage-Humor-Soul”®

Susan Scharfman - EzineArticles Expert Author

A writer/editor, I work with one client at a time, beginner or pro, for a cost
effective solution to your writing and editing needs. Visit me at
http://www.susanscharfman.com

May 11, 2008

What to Do When an Audience Member Disagrees With You

Filed under: Living With Publishers @ 12:03 am

Some people enjoy drawing attention to themselves by trying to trip you up on a fact or statistic during your presentation. A few will find something you say threatening to their secure view of the universe and want you to know that ” You are dead wrong!!” When this happens it is important to remember that you won’t be able to please everyone in your audience and you shouldn’t try. I personally feel that if I don’t say something that afflicts the comfortable I’m not really doing my job effectively.

Here is how you minimize the possibility of an verbal attack coming from a member of your audience who is hell bent to show you the error of your ways. And it works extremely well most of the time. Yes, there are people who only hear what they want to hear and are just waiting for a chance to make themselves look cleaver by making you look foolish.

Here is what I say before I begin…

” I’m here to share with you my thoughts and opinions on (_________________). If I say something that rings true for you file it away for further consideration. If you disagree with one of my ideas or opinions that’s fine. Just dismiss it as the musing of a misguided soul. You might just want to take what rings true and disregard the rest. I am here to invite you to consider what I have to say. You must decide whether you will consume it whole or spit some of it out.”

This usually works for me but once in awhile you get someone who is so attached to their perception of reality that there is no room for an opposing opinion. Any disagreement is viewed as a total violation of all they whole sacred. This is sad, but true.

I believe that the search for truth is cumulative. When my perception of truth is added to yours then we come closer to THE truth. No one has a monopoly on truth or wisdom or insight.

If someone challenges you while you’re giving your talk and they begin to interfere with the flow of the presentation just say in a very calm voice, ” I would love to give more time to your ideas but I only have an hour to give my speech. If you see me at coffee break I will introduce you to the meeting planners and perhaps you can talk to them about hiring you to present at next year’s conference.” This always solves the problem.

In conclusion I want to say that this situation arises very seldom, but it does arise. When it does I hope these ideas are as helpful to you as they are to me.

View a 5 minute video clip of Mike speaking on Humor and Workplace Stress
http://motivationalplus.com/cgi/a/t.cgi?video

Mike Moore is an international speaker on Humor in the Workplace, Humor and Stress and Humor and Human Potential. His articles and cartoons have appeared in publications throughout the world.

http://www.motivationalplus.com

May 4, 2008

Award Winning Author Dyanne Davis: Advice To New Authors

Filed under: Living With Publishers @ 7:42 pm

Recently I had the good fortune to interview author Dyanne Davis. Dyanne’s first novel “The Color Of Trouble” won an Emma for Favorite New Author in 2004. Her much anticipated second novel “The Wedding Gown” was a finalist for the Emma in two categories, Steamiest Romance and Book Of The Year. “Misty Blue”, the third novel, has already launched to critical acclaim.

It wasn’t so long ago that she was an unknown struggling to get her first novel published. Her advice to new authors?

“Generally the advice I give to new authors starting out is to persevere. But I think I’d like to add to that this time. In my local RWA chapter our motto is “do no harm.” We carry that over into our annual contest that we hold for new writers and my attempt here will be the same. I’m beginning to think that new writers need to hear this as much as they need to hear “never give up.” If you truly want to be a career as a writer the very best advice I can give is to develop a tough skin. Writing is such a personal experience. You breathe life into these characters and they become real for you. You are in control of their lives and you know best. Then comes the day you send your brand new baby out into the world and your baby is sent home with a note attached “We don’t want your baby.”

Rejection is such a big part of a writer’s life that I’m surprised none of us ever talk about it. I guess in part because it might look as though we’re trying to keep the field narrow. That is not my intent. I want writers to be able to deal with rejections from editors and agents. If they’re entering contests, I want them to handle the sometimes nasty comments of the judges and to be able to keep writing. I want them to know that even after the sale, the having a tough skin part doesn’t end there. The book goes through an editing process and you have to change things. The book is published and once out there become the property of the world at large. Your work may receive praise but it will undoubtedly receive harsh criticism. That’s the nature of the business.

That is when I want to tell the new writers they need to persevere, to go within and find the inner strength needed to continue. Always begin working on a new book as soon as you’re done with the one you were writing. That is a piece of armor that will help you to develop that tough skin. Know that not every world you put on the paper will be printed in a book the way you envisioned it or that everyone will love what you wrote but keep writing in spite of it. Know that you can’t get better at anything without practice. The more you write the better you will become.”

Dyanne Davis following her own great advice will have a fourth novel “Let’s Get It On” launching in December.

Kim Chin is the Admin for www.BookWebWarehouse.com BookWebWarehouse is building the world’s largest published author database. BookWebWarehouse offers an additional free, marketed web presence to all authors.