No Spec Work - Rewarding Creativity Properly

Affiliate marketing is akin to an auction web site. You push the merchandise on your website for this, every last purchase or lead pulls in a percentage. There is less work needed, very low operating costs, it works 24 hours a day, and it is easy to learn.

The first step you must take is to decide what items or area you would like to specialize in. A effective way to do this is, determine solutions to problems a particular group of interenet users are expecting, and which solutions will assist them. One of the best means to determine this is searching for unique long tail keywords; there are fewer searchers for these as a rule, however they will convert far more into sales.

These lucrative keywords can be obtained by using applications like Micro Niche Finder. Data generated from Micro Niche Finder or similar applications and services creates a listing of related words and phrases providing worthwhile information to gain a good listing in the search engines and bring in a great deal of traffic. Micro Niche Finder will in addition tell you detailed information on the words and phrases, the number of other sites using the particular word or phrase, even competitor information. Last but not least, the information created can help find desirable domains, material for your site, and also draw your attention to suitable merchandise to market. Constructing a internet site is next on the list; but you will obviously have to do a bit more than that. Having the top ranking on web based search engines requires the fine-tuning of your website. Here Seo Elite information are useful. This software automatically examines competitor’s sites and helps you by stating exactly what you must do in order to achieve a good ranking in the search engine results.

With software such as SEO Elite, info supplied by the application advises you on links, the most profitable keywords, and a list of article submission internet sites for reference. In Brief, SEO Elite information is similar to the suggestions you would get from a practised SEO professional. When you decide on your target market, design some advertising, and your website is finished, then you are ready to get your web site up in the search results. You will pick up a steady paycheck and question why you didn’t think of this sooner!

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This type of marketing is akin to an auction. You advertise the various items goods and services on your site and for your effort, every sale makes you a commission. There’s less work, very few operating costs, it works whilst you sleep, and even better, it is relatively simple to pick up. To get started, you must determine precisely which area you want to work in. A good way to do this is, you need to find out solutions to issues a certain customer profile is expecting, and then determine the best solution. One of the better ways to determine this easily is to find specific highly drilled down words or phrases; there are fewer searches for these as a rule, even so more of these convert. To get hold of these profitable keywords, use Micro Niche Finder or an application like it. The data collected from this software or analogous applications or services compiles a listing of related words and phrases which you can focus on in order to get top placing on internet searches.

Micro Niche Finder data will also calculate how many searches each one gets, the number of other sites using the particular keyword or phrase, and how good that competitor is. Last but not least, the data returned can help you locate the best domain, subject matter for your site, and draw your attention to the greatest sales opportunities. Next you need to construct a site; but there are still crucial tasks to complete. Search engine optimization is absolutely fundamental. Applications such as SEO Elite will make this simple. This computer program automatically examines the websites of your rivals and helps you by stating exactly what you need to do to get a good rating in the search engine results. In SEO Elite the info created by the software suggests where you might look for appropriate links, the best keywords, and a list of sites to submit articles to refer to. In summary, the results generated are similar to the data that an SEO specialist would provide.

Once you have determined what niche market you want to sell in, have your product advertisements, and your website has been completed, then you are ready to get your internet site up in the search results. You’ll pick up a steady pay check and wonder why you ever doubted that this method of marketing would be successful for you!

True to his responsibilities as the business leader of a company that provides security and protection for consumers, Naveen Jain pursues his commitment in making the world a safer place for the world’s future - the children. Child safety is a core value at Intelius and its services are geared toward making the safest environment possible for their utmost development and well-being.

Naveen Jain is the co-founder and CEO of Intelius, an Internet information company that provides consumers and businesses vital online information that help them make intelligent decisions.

Together, Naveen Jain and Intellius reaffirm their commitment to public safety by providing information services to school and child care facilities through proactive screening technology. In response to the concerns of parents regarding the safety of their children in the hands of employees and adult handlers, child care facilities may now be able to do background checks of its volunteers and job applicants through Intelius’ breakthrough screening services. As a result, they can ensure that these places have positive role models who only think what’s best for the children.

Recently, the Boys and Girls Club of Bellevue became a recipient of free background checks and used the Instant Nationwide Employment Checks that is used to validate an applicant’s identity and background of its job and volunteer applicants. The Nationwide Employment Check includes a nationwide criminal check, identity verification, address history, and sex offender registry check among others. Through this screening technology, organizations that work with children, including youth groups, after school activity centers, and childcare providers now have a mechanism of ensuring parents’ peace of mind and the assurance that their children are safe.

As a devoted husband and proud father of three children, Naveen Jain staunchly advocates family safety and development. He is an active contributor to nonprofit organizations that focus on the youth and family. Among his notable philanthropic efforts for children’s welfare include partnerships with Hopelink, United Way, and Children’s Hospital.

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Quality customer service is the lifeblood of any business.

If you understand that it costs more to find a customer
than it does to keep one then you will appreciate the
importance of good, quality customer service.

Unfortunately, with the rapid rise of online businesses it
has become apparent that the focus has turned to
pleasing the search engines as opposed to pleasing the
customer.

I’m not disregarding the importance of good search engine
optimization but what good is it if you can’t provide good
customer service? You may gave gained a visitor but did
you find a customer?

Your online business goals should be about out offering
quality information, speed, convenience and customer service.
Lose any one of those elements and you will lose potential
business. Your visitors want to find up-to-date information
fast, they want to immediately understand what your site is
offering them, they want fast solutions, easy navigation and
they want good service. You must be able to respond quickly
to questions, emails and put products in their hands fast.

Here are ten customer service tips that will impress any
customer and keep them coming back for more.

1. Build your site and services with your customer in mind.
Develop an “attitude” of good customer service by creating
a site that that has your visitor in mind.

To do this, be clear about what you’re offering and what your
site is about. Great content doesn’t mean much if your visitors
can’t find it, so strive to organize your site with titles and headings
that are clear and descriptive with information that is logically
organized and structured. If you have a call to action such as
a newsletter sign-up or special contest, don’t be afraid to instruct
your visitor to participate.

2. Keep the ordering process simple and straight forward.
Consider all possibilities of questions, problems and issues
that a customer might encounter. Eliminate all possibilities
of confusion.

3. Immediately following order placement, your customer should
receive a confirmation email thanking them for their order. When
the order has shipped, your customer should receive a second
e-mail stating that the product has shipped.

4. Exceed customer expectations.
If your policy states that orders are received with in 5-7 business
days, try to achieve deliveries in 3-4 business days. It’s always
pleasurable to receive something sooner than you had anticipated,
not to mention your reputation will have just jumped ten-fold.

5. State your guarantees, shipping and refund policies clearly.
If you work in a retail business make it easy for your
customers to return items. Simple things like including return
labels within the packaging helps tremendously. Provide
shipping costs prior to checkout instead of surprising them
with shipping costs upon payment.

Always provide addresses and working phone numbers of
your business on every page of your site. The worst thing
a customer can experience is to place an online order, have
a problem, then call a phone number and get no response
or call back. A sure way to create frustration and develop
a bad reputation.

6. Utilize live-help capabilities.
Not everyone will utilize the services of live help, however just the
ability to have a conversation with a live representative goes a long
way to make the shopping experience more satisfying and help the
customer feel more secure.

Even though credit card security has come a long way over the
past few years, many people still feel more comfortable
providing credit card information to a live person instead of an
online form. Also, human interaction can increase profits as well
because a live person can effectively cross-sell and up-sell to
your customer.

7. Check on your customers after placing an order.
Thank them a second time for ordering. Solicit your services
should they have questions or problems. Also keep your customers
aware of new offerings via e-mail (but only with their permission).
You’ll give them additional value without their having to return to
your site.

8. Provide a FAQ’s section on your website.
Did you know that more than 80% of all customer questions
are usually answered by just 20% of a support knowledge base.
A frequently asked questions page on your website will
answer their questions before they ask them by allowing your
customers to be self-serving while saving you time and money.

9. Provide a simple search engine on your site. Most internet
users prefer using a site search engine as opposed to
browsing through pages and links to find what they need.
A convenience web surfers always appreciate.

10. Let your customers rate you and your site.
Ask your customers to complete a simple customer service
survey. Keep the survey quick and simple and allow for comments.
Take careful note of what your customers say and work to make
improvements accordingly.

In case you haven’t heard it before, “Customers Make
Paydays Possible”. Provide what they’re looking for, keep
them happy and most importantly, learn from them.

About the Author:

Elizabeth McGee has spent 20 years in the service and support
industry with companies such as Hitachi and National Semiconductor.
Elizabeth has moved her expertise to internet marketing
helping businesses find trusted Marketing Tools, enhance customer service,
build a home business online. Sign up for Elizabeth’s free newsletter at:
http://www.homenotion.com

In its essentials, Selling is a craft, more than an art and, is
based on sound principles. Understand and apply those principles
diligently and, more often than not you will succeed in finding
a buyer, offline or online. 1. Maintain a List. This list is
populated by people who have evinced some interest in your wares
at some time. Organise the list in the following order of
precedence. a. Hot prospects, people who you know are very
interested and are just waiting for that final nudge from you,
to convert from prospect to customer. b. Medium prospects,
people who you know are reasonably interested in your wares but
will take a lot of working on to develop into clients. c. Likely
prospects, people who are but mildly interested and will need a
huge amount of convincing to cross the line.

It should be evident from the above classification, where your
energies are better spent.

2. Keep yourself upto date with the complete details of your
product, its advantages and, disadvantages as well. A salesman
anticipates and meets a need in the market. A prospective
customer may either not be aware of your product or, may only be
vaguely aware. It is to your benefit if you are able to match
the customer’s perceived need to your product. Give him the
unique privilege of learning from you about how your product
could help in making his life easier and he will always come
back to you.

3. Be curious. Once you are able to interact with a prospect,
ask a lot of questions, of course, as unobtrusively as possible.
Engage the prospect in a conversation, gently advance the
usefulness of your product and elicit the prospect’s response to
the stated benefits. See if you can understand the prospect’s
mindset and any objections he may have to the product as
presented. This will enable you to recast your approach as well
as improve and modify the product if enough feedback warrants it.

4. Close the Sale. You generally know when the prospect has been
brought round to the stage of buying the product or service.
Still, he needs that final push, nudge to complete the sale. Do
not hesitate to ask for the order. This can be accomplished by
simply asking him his preferred mode of payment and giving him
the available options. Once you have brought him round to see
the benefits of the product and offered him a suitable payment
option well, the sale is in the bag alright.

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Online poker has revitalised and reinvented the traditions of the original card game. With quick fire games played between people from all around the world, each competing for pots of various sizes. With the new capabilities made available by the virtual forum, games are not bound by the traditional restrictions of the game. With tables open 24-hours a day and large tournaments organised throughout the day at regular intervals, players can try their hand in any manor of game, for any amount of money and at any time of the day.

Poker sites make their money through a highly unique but hugely effective way. Unlike in other online gaming industries there is no gambling against the house, so money is not won and lost in the same way. In poker the stakes are only wagered between the players, which makes direct financing for the sites a seemingly impossible venture. However in online poker as with many of the larger real life tournaments, additional fees on top of the tournament entrance generate the money. For example if a player enters a $10 tournament, it will be presented as a $10+1, with the 1 representing the 10% charge that goes to the house. Therefore in every tournament that takes place, the competitors play for the cumulative pot generated by the remainder of the cash, but the house picks up the 10% surcharge from every player that joins. So with dozens if not hundreds of people competing in single table and multi table tournaments throughout the day, making it a simple but effective way to generate revenue without the player being effected too much.

Similarly in the standard games of poker played between a number of people on a variety of tables, the house collects what is known as a rake. The rake is a small percentage of the money generated by each hand, which usually has a predetermined maximum. Rakes are imposed after a certain amount of money is wagered on a hand, which covers the vast majority of games played. With poker games occurring on dozens of tables at all times, these rakes can soon amount to serious amounts of profits for the house.

For most Internet users the idea of getting a piece of this money may seem to be an unrealistic, even impossible dream. But through affiliate programs any person with online capabilities can share in this extremely simple but effective revenue system. The poker affiliate program simply works by having websites host advertisements for a site. When a person follows the link and becomes a fully signed up member of the site, that affiliate is rewarded with a percentage of the player’s lifetime money generated. Therefore all a person needs is a little initiative, a website and an affiliate program and they too can begin earning money in this unique online gaming system.

Discover the secrets of top online poker affiliates and discover how to find the best poker affiliate programs at http://www.epokeraffiliate.com/

Is there a difference between writing a landing page and any other web site page? Yes and no. But mainly, yes.

You still have to work within the fundamentals of good writing and copywriting. And you still have to recognize the differences between writing for paper and writing for a monitor.

However, there are some important differences to consider when it comes to writing a landing page.

>> You KNOW what you want your visitors to do

On many web pages we are writing text to help people find what THEY want, either on that page or a different one. This may involve writing careful descriptions, using images and providing descriptive links to help our visitor move forward to the right page.

In other words, a lot of the time the pages we are writing are not the final destination pages for many of our visitors. So we deliberately help them leave the page, pointing them in the right direction.

With a landing page, everything changes. With a landing page, you know what you want them to do and you DON’T want them leaving that page until they have decided to make that purchase, sign up, download a white paper - or whatever else it is you want them to do.

>> Now you’re in the realm of direct marketing

A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword…whatever. And now you have them on the page, you want to convert them.

When direct marketing with a landing page, remember these points.

- It’s about the copy, the words. It’s the text that will bring you success or failure.

- Design? The purpose of the design is to support and showcase the text. If you want results, your visitors must read the text. This influences your choices of colors, your use of images, the layout on the page.

- Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that’s the one that says YES. You don’t WANT them to navigate. You want to give them just the one way forward.

- Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single page dilutes attention and reduces response rates. Keep it focused.

>> Concluding thoughts

Many large and medium sized companies struggle with creating landing pages that are unashamedly built to maximize conversion rates. Perhaps they don’t have the skills in-house to write and design that kind of page. Perhaps they feel uncomfortable about ‘direct marketing’ through their site pages.

Whatever the reason, it’s the companies that have the will and the resources to build high-converting landing pages that will come out the winners.

Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on writing for the web, visit his site, http://www.excessvoice.com.

To find out more about landing page writing and design, read his review of MarketingSherpa’s Landing Page Handbook - How to Raise Conversions.